Unlocking digital perks for season-ticket members

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Season-ticket members are the lifeblood of every team, and every team tries to offer additional perks to attract season-ticket holders, to retain them, and to reward them for their continued loyalty. Teams have typically offered season-ticket packages, including a number of tangible perks, such as exclusive access to the facilities (e.g., locker-room), sessions with players/coaches, pre-game/post-game sideline or bench passes, game-used equipment, and autographed merchandise. Other unique experiences include players delivering tickets to season-ticket holders’ homes (the Pittsburgh Penguins), season-ticket holders being invited to stand in the tunnel and high-five the players on their way to the ice (the Columbus Blue Jackets), season-ticket holders having the opportunity to paint/autograph the ice at the end of the season (the Minnesota Wild), etc.

Mobile Season-Ticket Member Hub. At YinzCam, we have been actively looking for ways to provide unique digital/mobile perks and experiences for their season-ticket members. In the 2014 season, we rolled out a new capability in the form of a special menu item that requires ticket-holders to log in (currently using native mobile authentication via Ticketmaster, but equally extensible to other ticketing systems as well). On providing their credentials to authenticate their season-ticket member status, users can unlock additional content within our team mobile apps.

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This new capability has enabled our clients to provide a differentiated mobile/digital experience for season-ticket members. Our clients have worked hard to create a range of rich content–refreshed anew for every game–exclusively for season-ticket members to consume, at various points before/during/after the game, including:

  • Digital image of the game-coin, in advance of the game (Philadelphia Eagles)
  • Pre-game photo, half-time photo, post-game photo (Philadelphia Eagles)
  • Videos, e.g., the players in the tunnel before the game (Philadelphia Eagles)
  • Downloadable mobile wallpapers (New York Giants)
  • Ringtones with players’ voices (New York Giants)
  • Alarm-clock sounds with players’ voices (New York Giants)
  • Famous radio calls (New York Giants)
  • Game-day media guide with the stats deep-dive (New York Giants)
  • Contests for autographed merchandise
  • Special push-notifications category with alerts for content, news, etc.

The Philadelphia Eagles Mobile Season-Ticket Member Experience (2014)

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The New York Giants Mobile Season-Ticket Member Experience (2014)

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We anticipate to launch more enhanced executions of this capability within all of our mobile apps in upcoming seasons, including the ability for season-ticket members to retrieve sideline/court passes and experiences prior to the game, to obtain special discounts at the team store, to obtain discounts at sponsor locations, to gain access to behind-the-scenes team content, and more. We also expect to personalize this mobile experience further to take into account the content-consumption patterns and preferences of ticket-holders.

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