Digital keepsakes: If you like it, put a ring on it

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The Seattle Seahawks received their Super Bowl XLVIII Championship rings on June 20, 2014, and while the players and the team were trying out their real Championship rings, the Seahawks wanted their fans to get in on the action. At YinzCam, we had worked with the Ravens in 2013 to create a new feature within the Baltimore Ravens Mobile app to celebrate their Super Bowl XLVII Championship rings, and this year, we worked with the Seahawks to release an update of the official Seattle Seahawks Mobile app, unveiling a new menu item, the Virtual Super Bowl Ring, in the app.

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Through this new feature, Seahawks fans were able to use their smartphone’s camera to take a picture live, or to use a previously-stored image from their phone’s photo gallery, to superimpose the Seahawks’ Super Bowl XLVIII Championship Ring. Fans could resize/rotate the ring image using standard multi-touch, pinch-and-zoom features on their smartphone’s touchscreen. Fans could then store the resulting image, or share it seamlessly via twitter and Facebook, with the auto-appended hashtag #VirtualSuperBowlRing.

Virtual Videoboard Keepsake. We originally developed this feature as a way for fans to remember their favorite celebration moment by “putting themselves” on the videoboards of their favorite team’s venue. Every fan, young or old, relishes the moment that they appear on the videoboard of their favorite venue, and we simply wanted a way for fans to enjoy/remember that experience virtually, especially since not every fan can get to their team’s home games. Below is the original image of a fan, and the same fan having created a digital keepsake of himself appearing on the videoboard of the U.S. Airways Center (via our Phoenix Suns app) and the Joe Louis Arena (via our Detroit Red Wings app).

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By default, every one of the team apps that we develop carries this virtual videoboard/scoreboard keepsake.

By collaborating with our teams, we have created additional interesting digital keepsakes that drive fan engagement and sponsor activation. Here are some examples from our Arizona Cardinals Mobile app, showing a young fan wearing a virtual helmet, pointing to an Arizona Cardinals-branded Hyundai car, and being photobombed by Larry Fitzgerald.

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And, finally, here’s Big Red, the Arizona Cardinals’ mascot, virtually posing in Pittsburgh’s Frick Park, along with the Arizona Cardinals’ branded Hyundai car.

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Here are some others that we are working on, and that you’ll see in our team apps soon.

  • Virtual bobblehead at an office desk, particularly for fans who can’t make it to a team’s bobblehead-giveaway night.
  • If a player debuts a new type of sneaker at a basketball game, fans could virtually try on the same pair and share it with their friends on social media, and perhaps even get a discount on the pair of shoes at a shoe store by showing the digital keepsake, on their team app, while visiting the store.
  • Virtually raising the team’s flag or virtually waving the team’s rally towel.
  • Trying on a team’s throwback/commemorative jersey for a specific game or event.
  • Virtual confetti falling on their photographs, to commemorate a team’s win.
  • Team’s signature/favorite food, making a virtual appearance at the fans’ tailgating photos.

The variety and formats of keepsakes are only limited by our collective imagination. Today’s smartphone technology makes virtual memories not just feasible, but engaging and fun.

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